Puzzle Book Profits: How to Create Passive Income Without Showing Your Face

If you’ve ever thought, “What happens to my business if I’m not here to run it?”—this post is for you.

For digital entrepreneurs (especially us women over 50) who are the face of our brand, the thought of building income that doesn’t rely on our daily presence is both comforting and critical. That’s where puzzle books come in.

Low-content books like puzzle books, coloring books, and brain games are one of the simplest, most beginner-friendly ways to create passive income—without ever showing your face, building a course, or being tech-savvy.

Why Puzzle Books?

Let’s break down why puzzle books are one of the best-kept secrets in the passive income world:

• ✅ Evergreen Demand – Word searches, crosswords, and mazes never go out of style.

• ✅ No Face Required – You don’t need to record videos or be the face of your brand.

• ✅ Fast to Create – Once you learn the tools, you can design a full book in days.

• ✅ Sell Everywhere – Publish on Amazon KDP, Etsy, or through your own funnel.

Step 1: Pick a Profitable Niche

This is where your puzzle book profits begin. Think about age group + theme:

• Kids: Ages 4–6, 7–9, 10–12 (great for teachers, homeschoolers, and parents)

• Adults: Brain games, stress relief, affirmations, adult humor, retirement themes

• Themes: Holidays, animals, professions, travel, hobbies, even potty humor

Example: “Large Print Word Searches for Seniors” or “Funny Word Finds for Dog Lovers”

Step 2: Create Your Puzzle Book with Canva + ChatGPT

Yes, you can create these books with just Canva and ChatGPT—no advanced design skills required.

Here’s what you’ll need:

• Canva puzzle generator apps (inside Canva’s Apps tab)

• Word lists from ChatGPT or your own brain

• Fun fonts, themed illustrations, and cover graphics

You’ll create:

• Puzzle pages (word searches, mazes, crosswords)

• Answer keys

• A scroll-stopping front cover

Step 3: Publish with Amazon KDP

Once your book is ready:

1. Create a free account on Amazon KDP

2. Upload your interior (PDF) and cover (PDF)

3. Choose your keywords, price point, and category

4. Hit publish and start earning royalties

Pro Tip: Your cover matters most. It’s what sells the book, so make it pop!

Step 4: Promote (Because Amazon Isn’t Magic)

Yes, Amazon can drive some traffic, but you still need to market your product.

Promote your puzzle books using:

• Instagram Reels or carousels

• Pinterest pins with mockups

• Lead magnets like “Free puzzle page sample”

• Email marketing: Announce your book launch to your list

Bonus: Sell on Etsy for Digital Downloads

Double your profits by turning your puzzle book into a printable version and listing it on Etsy.

• Free to open a shop

• Instant delivery = happy customers

• No printing or shipping required

You can even bundle puzzles into seasonal or themed packs and sell for $5–$15 each.

Real Talk: Passive Income Takes Work (But It’s Worth It)

Let’s be honest: nothing is 100% passive. But with puzzle books, the bulk of the work is upfront—and your content can sell for months or years.

Once you have a few books live and selling, you’re building a true income stream that doesn’t rely on your face, your voice, or your daily energy.

If you’ve ever said:

• “I don’t want to be on camera…”

• “I just want something simple…”

• “I wish I could make money while I sleep…”

Then puzzle books might be your new favorite strategy.

🎥 Watch the Full Tutorial

Want to watch how it’s done step-by-step?

Final Thoughts

The beauty of puzzle book profits is in the simplicity. You don’t need to be an artist, a tech wizard, or a social media star to build a faceless digital product that sells over and over again. All you need is a creative spark, a clear niche, and the willingness to take imperfect action.

This is your reminder that you can build passive income streams that don’t rely on you being “on” all the time. You can create products once and watch them work for you long after you hit publish. Whether you’re starting with a word search for kids or a hilarious adult brain game, the power of low-content publishing is now in your hands.

So start simple. Start messy. But start.

Your future self—and maybe even your family—will thank you for the income that keeps coming in while you sleep.

Ready to build your own autopilot system—without tech headaches or pushy sales tactics?
Join me inside the Digital Coaching Club, my coaching membership for entrepreneurs building profitable online businesses with digital products. You’ll get step-by-step training, weekly coaching, done-for-you templates, and all the support you need to grow with confidence.

Let’s make sales simple (and soulful).