How to Identify Your Ideal Avatar: Attract the Right Customers for Your Digital Business

Have you ever felt like you’re shouting into the online void—posting, promoting, maybe even creating offers—but no one’s listening?

Here’s the truth: success in your digital business isn’t about reaching more people… it’s about reaching the right people.

The people who need what you offer.

The people who feel like you’re speaking directly to them.

How do you make that happen? It all starts with getting crystal clear on your ideal customer—also known as your avatar.

In this post, I’m sharing the exact steps to help you define your ideal avatar so you can attract your dream customers like a magnet and stop wasting time on the wrong audience.

Why Your Avatar Matters More Than You Think

Hey, I’m Michelle Spark, founder of Lady Wealth Warrior—a veteran-owned and operated business where no woman gets left behind. I help women over 50 turn their life lessons and experience into profitable online products (like courses, workbooks, eBooks, checklists & MORE!) so they can retire sooner and live life on their terms.

But I didn’t always have this clarity.

When I first started my business, I believed, “If I just put my product out there, everyone will want it!”
Spoiler alert: that didn’t happen.

I heard crickets. 🦗

The game-changer? I stopped trying to speak to everyone and started focusing on one specific person—my ideal avatar (also known as your perfect customer).

Once I understood who she was, what kept her up at night, and what dreams lit her up, my message finally landed. The right people heard me. The right people showed up. And my business began to grow.

I want the same for you.

Step 1: Define Their Demographics

First, let’s get the basics down. Demographics are the who behind your avatar.

Ask yourself:

• How old are they?

• Are they male or female?

• What is their job or career background?

• Where do they live?

• Are they parents, caregivers, retirees?

Example:

“My ideal avatar is a woman over 50, entering a new chapter of life. She’s eager to start an online business but feels overwhelmed by tech and unsure where to begin.”

🚩 Pro Tip:
Be specific! When you try to speak to everyone, you end up connecting with no one. Don’t be afraid to narrow down—you can always expand later.

Step 2: Know Their Pain Points and Desires

This is where the magic happens. Your audience doesn’t buy products—they buy solutions to their problems.

To truly connect, you need to understand:

• What challenges are they facing right now?

• What frustrations do they have?

• What dreams or goals are they chasing?

Example Pain Points:

She’s frustrated with tech, unsure how to package her knowledge, and worried that she’s “too old” to start something new.

Example Desires:

She dreams of financial freedom, running a business with confidence, and having more time for herself and her family.

Quick Activity:
Write out a “Day in the Life” for your avatar. Picture what their daily routine looks like, what struggles they face, and what wins they’re hoping for. This will help you create products and content that feel like they were made just for them.

Step 3: Know Where to Find Them

Now that you know who they are and what they want, it’s time to figure out where they are.

Ask yourself:

• Which social media platforms do they use? (Facebook? Instagram? TikTok?)

• Do they read blogs or listen to podcasts? Which ones?

• Are they hanging out in online groups or communities?

Pro Tip:
Get curious. Join Facebook groups, listen to podcast episodes, scroll through comment sections. Pay attention to the questions they’re asking and the language they use. The better you understand their world, the easier it is to speak their language.

Remember: Your Avatar is the Person You’re Here to Serve

Your ideal customer isn’t just a marketing exercise—they’re the person whose life you want to impact.

The clearer you are about their journey, the stronger your connection will be. And when your message truly resonates? That’s when the right people lean in, engage, and say YES to what you’re offering.

Watch the FULL Episode on YouTube ⤵️

Ready to map out your dream customer?

I created a FREE Avatar Creation Worksheet to help you nail down the details of your perfect customer. Download it [here]. (Add your link!)

Final Thoughts: You’re Not Just Building a Business—You’re Building Connection

Here’s what I want you to remember:

It’s not about talking to the masses. It’s about showing up for her—the woman who needs what you have to offer.

Stop trying to be for everyone.
Start showing up for the right one.

Because when you know exactly who you’re speaking to…
Magic happens.

Until next time—spark your passion, ignite your purpose, and never forget: no woman gets left behind.

— Michelle Spark | Lady Wealth Warrior 🩷