How to SELL Your Digital Products on AUTOPILOT!!

If you’ve ever said, “I can create digital products, but I have no idea how to actually sell them,” then this post is your shortcut.

Selling digital products doesn’t have to feel pushy, awkward, or exhausting. With the right audience, a simple funnel, and just a little automation magic, you can build a system that makes sales in your sleep (yes, really).

This post will walk you through how to set up a simple system that attracts, nurtures, and converts your audience—without having to pitch constantly.

Step 1: Attract the Right Audience

Before we talk about sales pages or funnels, let’s get one thing straight:
If you’re not talking to the right people, you’re not going to make consistent sales.

Here’s how to fix that:

✦ Define your ideal audience

Your best audience is usually a past version of yourself. If you’ve already walked the path they’re just beginning, you know their struggles and their dreams.

Ask yourself:

• Who needs my product?

• What specific problem does it solve?

• What fears or objections might they have?

Example: Michelle helps women over 50 start online businesses because she was once overwhelmed by tech and confused about where to start. She gets it—and so do her clients.

✦ Create content that solves problems

Want to become the go-to expert in your niche? Start answering the exact questions your ideal audience is typing into Google or whispering to their friends.

Don’t just inspire—educate and solve.

✦ Use lead magnets to build trust

Offer a quick-win freebie with a small transformation. The goal is to give your audience a “Wow, I can totally do this!” moment.

Avoid fluffy PDFs with recycled info. Instead, give them something actionable:

• A checklist

• A swipe file

• A fill-in-the-blank workbook

• A video tutorial

✦ Leverage social proof

Even if you’re just starting out, you can show proof:

• Use your own transformation.

• Share testimonials (even if you gave help for free in exchange).

• Highlight success stories from others (with permission).

Example of a Testimonial post to build trust and authority.

Step 2: Build a Simple Sales Funnel That Converts

You do not need a fancy funnel to start making consistent sales. What you need is a clear path from freebie to paid product.

Your Autopilot Sales Funnel Map:

1. Lead Magnet – A freebie that attracts your ideal audience.

2. One-Page Sales Funnel – One sales page + order form (on the same page).

3. Email Nurture Sequence – 5–7 emails that warm up and convert.

4. Calls to Action – Encourage action with urgency and bonuses.

5. Thank You Page – Confirms purchase and introduces upsells or next steps.

Pro Tip: Ugly funnels work. Focus on clear messaging and benefits, not flashy design.

Step 3: Automate Your Marketing So It Sells for You

This is where the real freedom kicks in—automation.

Here’s what you need:

✦ Email Automation

Set up a welcome and nurture sequence (3–5 emails). Tell your story, build trust, then introduce your product in a natural, value-packed way.

✦ DM Automation

Use tools like ManyChat or Social Connector to:

• Deliver freebies on keyword trigger (e.g. “Drop FUNNEL below”)

• Answer FAQs

• Share links on autopilot

Example Manychat DM automation when someone comments a keyword on a post OR story. 👆

✦ Content Scheduling & Repurposing

Batch your content weekly. Repurpose it across Reels, Stories, carousels, and blogposts. Focus on consistency, not perfection.

✦ Optional: Retargeting Ads

Once your messaging is dialed in organically, you can add paid traffic to scale. But don’t skip the organic proof of concept first.

Pro Tip: Use urgency-driven bonuses instead of discounting your product.

Quick Recap:

1. Attract the Right People
   Define your audience, create helpful content, use lead magnets, and show social proof.

2. Build a Simple Funnel
   One page. One offer. One CTA. Keep it simple and clear.

3. Automate It
   Let your emails and DM automations do the heavy lifting while you sip coffee (or wine) and check your Stripe notifications.

🎥 Watch the Full Tutorial

Want to see exactly how to set this all up? Watch the full video training on YouTube: 👇

Grab the Free Funnel Workbook!

Need help creating your own one-page funnel? Michelle’s got you covered.

👉 Download the FREE Funnel Workbook here (Update link if needed)