Make Money on Instagram in 2025

3 Things You NEED to Make Money on Instagram in 2025

September 19, 20253 min read

3 Things You Need to Make Money on Instagram in 2025 (Even With a Tiny Audience)

If you've been posting, praying, and wondering, “Why am I not making any dang money on Instagram yet?!” This post is your wake-up call.

3 Things You NEED to Make Money on Instagram in 2025

Instagram in 2025 is still one of the best platforms for building a personal brand and earning money online...especially for women over 50 ready to launch a second-act business. But there are a few non-negotiables you’ve got to have in place first.

Let’s break down the 3 things you must have to turn your IG account into a money-making machine — even if you’re starting with zero tech skills and a tiny audience.

Must-Have #1: A Bio That Works for You

Your bio is your 3-second elevator pitch. It should tell people:

  • Who you help

  • How you help them

  • What to do next (your CTA)

Example:
“I help women 50+ build online income with digital products
Grab your free starter guide 👇”

Pro Tip: Link to your Stan Store or freebie, not just your homepage. And don’t over-explain. Use emojis and line breaks to make it scannable.
Need help writing your bio? Grab my free guide: IG Profile Profit Secrets (👈 click the link)

Must-Have #2: Content That Attracts Buyers

Stop posting only quotes and selfies and wondering why no one buys.
Your content should be intentional, not random, and it should speak to what your audience wants (not just what they feel).

Post 3 types of content weekly:

  1. Problem → Solution

  2. Mini Wins or Tips

  3. Soft Sales Posts

Speak to desire, not pain.
Don’t just say, “Feel better.” Instead, say, “Here’s how to sell your first digital product without spending all day on Instagram.”

Use ChatGPT with this prompt:
“Give me 10 Instagram post ideas to help [ideal client] ready to [get result] without [thing they think they need], so that [why they want it].”

Must-Have #3: A Simple Sales System

Most women skip this, and it’s why they don’t make money.

Here’s the system:
Content → DM Keyword → Product or Freebie → Email Follow-Up

Use a tool like Stan Store or ManyChat to automate the delivery of your product or lead magnet. Set up keywords like “COURSE” or “GUIDE” so when someone comments or DMs you that word, they get the link instantly, without you having to do it manually.

Follow up through email or a direct message.
This isn’t salesy, it’s smart.

Quick Recap:

If you want to make money on Instagram in 2025, focus on:


✅ A clear, compelling bio
✅ Strategic content that converts
✅ A simple, automated sales system

These 3 things can turn your second-act dreams into real income, even with a tiny following. Messy action over perfection every single time.

Watch the Full Tutorial on YouTube

Want to see exactly how this works in real time?

(I show you everything step-by-step, it's perfect for visual learners!)

Want my free IG Growth Guide with examples?
Drop the word INSTAGRAM in the comments and I’ll send it your way, or click the link above 👆

Or go even deeper inside the Digital Coaching Club, where women 50+ build online income with confidence, tech tutorials, and weekly coaching.

See you next week, Digital CEO, and don’t miss the next tutorial where I show you how to create your AI Twin to post content without showing up on camera. 😏

Curiosity Corner

Did you know? The average Instagram post reaches only 10% of your audience, but DM automation can increase conversion rates by up to 50%. Stop chasing leads and let your system do the work. 😉

Retired Army Veteran, a passionate business coach, digital product creator, and entrepreneur on a mission to help women over 50 build thriving online businesses.

Michelle Spark

Retired Army Veteran, a passionate business coach, digital product creator, and entrepreneur on a mission to help women over 50 build thriving online businesses.

Instagram logo icon
Youtube logo icon
Back to Blog